Take a look, it looks like Keyshot. I don't say it's a clone because you can add models into your scene from the left menu (where you have materials in Keyshot) but the interface looks exactly the same.
http://www.adobe.com/products/project-felix.html#x
Spooky! Maybe not a clone, but I would think close enough for the Luxion patent attorneys to look at.
Bill G
According to Digital Arts (http://www.digitalartsonline.co.uk/news/creative-software/heres-what-should-be-coming-adobe-project-felix-in-2017/) it uses vray and you need to be on subscription to use it.