Because it is not possible to take a picture of a concrete pumping station that is in the ground. Rodelta chose to do this in Keyshot during her presentation of the SCVP.
The render was made in Keyshot and the surroundings were added in Photoshop.
It's a nice image for sure, somebody really new how to work Photoshop to get this effect. The render itself isn't that spectacular but the compositing and detailling in Photoshop is!