texture maps from Zbrush placement problems

[Tristanartform]

Hello. I am somewhat new to Keyshot.

I am trying (for the first time) to apply my color (texture) map to my model using the UV coordinates. the model and UV layout was created in Zbrush.

I exported my obj from Zbrush, imported into Keyshot, applied a Keyshot material, uploaded my BMP. file color map and select placement based on UV coordinates. The map is not applied properly. the scale seems right but the placement is all wrong -- not even close. I tried flipping in U and V, clicking "sync". I'm not sure where I'm making my mistake.

any help would be gratefully received!!

T