The future of Keyshot

[CoalHedgehog]

I'm interested to know what the vision of the future of Keyshot is to both developers and users.

Because of Keyshot I have been rendering and animating products to a very high standard.  I find that I am increasingly looking at more complex animation such as text integration, colour flows, liquid flow, section views, realistic environments (rain, snow etc), and others.

Is this something Keyshot aspires to, or is it simply to be the best object renderer on the market?

I suppose what I need to figure out is do I need to add Blender/C4D/3DSMax to my skillset, or do I strive to perfect Keyshot?